Why Most Ads Fail In The First 3 Seconds

The average person decides whether to keep watching in under 3 seconds. If your ad opens slow, nothing else matters.

Lead with the problem, not the brand

Nobody cares about your logo yet. They care about the itch you can scratch. Open on the pain.

Show, do not tell

A visual of the result beats a sentence describing it every time.

Three hook patterns that work

1. The blunt claim ("This fixed my sleep in a week")
2. The pattern interrupt (something unexpected on screen)
3. The callout ("If you run Meta Ads, stop doing this")

Ready to fix your creative? Talk to us.